The Process You’ll Follow
The R+B (Restaurant and Bar) Concept Engine is a tool that will help you refresh, renovate or just revisit your R+B concept. It will help you gather important information that will inform your new concept. The areas of focus are listed below.
Competitors
What are other establishments in your area doing?
Target Guests
Who are you serving? What are their likes and dislikes? How will you attract them to your property?
Concept
What are you serving? What does the space look like? What is your service like?
Story
What is your concept story? What do you have that makes you unique?
CONCEPT BRIEF
How do concept briefs support R+B development? * Further steps by invitation only.
MARKETING
How will you make your restaurant + bar top of mind for guests?
FUTURE
Visualize the future. How do you see your R+B fitting into the community?
What to Do
Whether you’re making a small change to your menu or embarking on a full concept renovation, utilizing this tool will be beneficial.
DON’T GO IT ALONE.
Ask a small team from your restaurant + bar to join this journey.
ALL GOOD THINGS TAKE TIME.
Plan for a few weeks to complete the process.
FOLLOW THE RECIPE.
Move through the sections in order. However, if you need a refresher, you may skip to a particular section.
Learn More
Under development
Under development.
Examples
Under development
Under development.